B2B Marketing Lifecycle Specialist

Role Details

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. Job Description Summary: This role will be joining the Venmo App-Powered Commerce marketing team as the Marketing Lifecycle Specialist, responsible for driving Venmo side hustler, small business, and charity growth. You will partner on strategy and lead execution on email, in-app, and push campaigns to drive merchant and consumer acquisition and engagement. You will be responsible for working with multiple stakeholders on across product and creative, determining audience segmentation and triggers with the Analytics team, and measuring the performance of campaigns at various parts of the funnel. You will be a key stakeholder determining the E2E touchpoints and test your way into the optimal journey for Venmo users, while always putting the user first. Job Description: Responsibilities: - Execute and implement email, in app, push campaigns through our automation technology tools: Braze & Simon Data - Work with Analytics to develop the segmentation for the various campaigns and dashboards to measure the results - Interface and manage relationship with multiple internal and external creative teams and partners - Help lead the content strategy for the lifecycle campaigns in partnership with our designers & content strategist - Analyze campaign results and determine actionable next steps for optimizing the user journey - Distill campaign results and takeaways for leadership team - Deploy A/B test to drive the most effective ROI and incremental lift throughout the entire funnel - Work with lifecycle team lead to prioritize various campaign requests based on reach, impact, confidence, and level of effort; manage backlog of all lifecycle asks - Refine integrations of various marketing tools to ensure campaign tracking and proper campaign measurement - Manage technical aspects of key marketing systems (marketing automation tools, segmentation tools, etc) Key Skills and Experience - 2-4 years Marketing experience (at least 1 year of lifecycle B2B marketing experience and 1 year of lifecycle/CRM operations experience) - Proven experience of executing lifecycle campaigns that achieve specific business objectives - Proficient in Microsoft tools, specifically Excel and PowerPoint, used to help identify strategy through data storytelling - Successful track record in working cross functionally & building effective working relationships - Previous experience in Fintech and/or App based company preferred - Solid project management skills - ability to execute on multiple lifecycle campaigns at once - Demonstrated success in an innovative and agile high-growth environment - A strong verbal and written communicator - Bachelor and/or equivalent work experience required - Previous experience with Braze, Simon Data, and Amplitude strongly encouraged but not required Qualities of the person we are after - High energy, passionate, and outcomes/results focused - Positive, team player who is motivated by being part of and succeeding as a team - Outstanding at execution - Demonstrates exceptional ownership and accountability over workstreams Additional Job Description: Subsidiary: PayPal Travel Percent: 0 - PayPal is committed to fair and equitable compensation practices. Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience. The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com. The U.S. national annual pay range for this role is $43400 to $111980 Our Benefits: At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset-you. That's why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you. We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com Who We Are: Click Here to learn more about our culture and community. PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com. PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com. As part of PayPal's commitment to employees' health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.

PayPal Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.