Huriot — Area Sales Manager at Titan Machinery

Area Sales Manager

Titan Machinery

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Role Details

This position is responsible for achieving Area whole goods sales targets, by effectively managing Equipment Sales Consultants in a manner that is consistent with Titan Machinery’s Core Values and Business Model.

  • Supervise all aspects of the whole goods retail sales and whole goods rent-to-own business in their area of responsibility

  • Proactive open communication and strong relationship with OEM

  • Collaborate effectively with Titan managers and sales teams, to optimize the business

  • Participate in knowledge sharing across the Company and the implementation of Titan’s best practices

  • Effectively engage and manage the individual and team performance of Equipment Sales Consultants by:

  • Recruiting, hiring, developing, training, coaching, and retaining high performing direct reports, according to Titan policy and practices

  • Providing disciplinary action recommendations, as well as performance management and feedback for direct reports

  • Ensuring that direct reports participate in region and division sales training opportunities, and that direct reports consistently comply with dealer standards and Titan company polices and processes, including but not limited to: SOX and Standard Operating Procedures, Sales processes, and Titan’s Core Values.

  • Establish daily, monthly, and quarterly performance goals for Equipment Sales Consultants, in alignment with Area and Region objectives, and manage the Equipment Sales Consultants to consistently meet or exceed their performance goals (ROA, market share, inventory turns, margins, cash, etc.)

  • Ensure that Equipment Sales Consultants successfully grow the business both organically with existing customers, and through new customer acquisition

  • Proactively manage with Equipment Sales Accounts the Key and Multiple unit customers, including programs, used valuations, managing trades and margins to insure continued profitable transactions.

  • Work with the sales team through the CRM process to maximize sales through efficient sales and marketing efforts and building strong customer relationships.

  • Build partnerships with customers in assigned area to identify their needs, identifies prospective business and customer relationships, and collaborates with internal functions to evaluate continuous improvement opportunities, including lost sales reporting and analysis.

  • Other duties as assigned by Region Sales Manager


  • 2+ years of related experience OR related education/training (degree, certificate, military, etc)

  • Demonstrated strong leadership skills including personal integrity and character, and ability to build and lead a team of experts to consistently achieve results

  • Comprehensive understanding of internal and external business

  • Demonstrated strong verbal and written communication skills

  • Ability to effectively and efficiently resolve employee and customer conflicts

  • Demonstrated ability to operate in a fast-pace, changing environment

  • Demonstrated client service skills and the ability to develop strong business relationships

  • Demonstrated sales skills including: the ability to sell opportunities, ideas, and concepts; strong negotiation and closing skills

  • Strong computer skills including good working knowledge of Microsoft Office

  • Demonstrated ability to handle highly confidential and sensitive information

  • Excellent organizational skills and demonstrated ability to prioritize work and meet deadlines efficiently

  • Demonstrated ability to collaborate across multiple groups/functions and at different levels in the organization

  • Understanding of the key business drivers for our customers

  • Keen attention to detail and a high level of initiative and ability to work independently

  • Strong computer skills including good working knowledge of Microsoft Office

  • Ability to travel up to 75% of the time and to Titan and customer locations, trade shows, and based upon business needs.

  • Ability to work flexible hours

  • Ability to perform in a fast-paced, stressful work environment

  • Ability to handle and resolve frequent interpersonal conflict

  • Ability to respond quickly, accurately, and professionally to demands and requests from customers and employees

  • Exemplifies Titan Machinery’s Core Values and is an effective ambassador of the Titan Machinery brand in the community.

Titan Machinery provides a generous total compensation package including the following:

  • Health Insurance - Titan Pays the Premium for Single Coverage!!

  • Dental Insurance - Titan Pays the Premium for Single Coverage!!

  • Vision Insurance

  • HSA (Health Savings Account)— up to $1500 tax-free each year, paid to your account by Titan Machinery.

  • 401(k) with company matching on your FIRST DAY of employment

  • (PTO) Paid Time Off starts accruing on your First Day of Full-time employment!

  • Performance-based incentives

  • Company Vehicle

  • 7 Paid Holidays

  • Competitive Wages

  • Paid Long-term Disability Insurance

  • Paid Basic Life/AD&D Insurance

  • Supplemental Life Insurance and Income Protection Products

  • Identity Theft Protection

  • FSA (Flexible Spending Account) for eligible health and dependent care costs

  • Employee Discounts at Titan Machinery, Vehicle Discount, Enterprise Car Rental, Hertz Car Rental, Choice Hotels, Verizon Wireless, and Profile by Sanford

  • Titan Paid Employee Assistance Program (free and confidential Counseling, Legal Advice, and more)

  • Titan Paid Bereavement Leave

  • Ongoing Professional Training Opportunities

  • Tuition Assistance for educational/professional growth

  • Paid time for #TeamTitan Volunteer Activities in your Community

  • Volunteer Firefighter/EMT Paid Time Off

  • Titan Uniform/Branded Apparel Program

Titan reserves the right to adjust compensation based on factors including but not limited to: scope and geography of the position, qualifications and experience of candidates, and other business and operational conditions. Titan Machinery is an Equal Opportunity / Affirmative Action employer: Women, Minorities, the Disabled and Veterans are encouraged to apply.

Job ID: 2023-5973

External Company URL:

Street: 1500 Industrial Drive

Titan Machinery provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

  • Published on: Feb 02, 2023
  • Employment Type: Full Time
  • Job Location: Bismarck, North Dakota
  • Salary: negotiable
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