Digital Producer, Growth and Engagement (CBSNews.com)

Role Details

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nations #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH ODONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network, CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations top anchors and correspondents working locally, nationally and around the globe. CBS News streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in todays digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.

Overview:

The Digital Producer, Growth and Engagement, writes and produces content to promote CBS News' Streaming coverage and engage and grow our digital audience. The ideal candidate is a skilled writer who thrives in a fast-paced environment and loves to work collaboratively across teams.The shift for this role is Monday-Friday from 2 to 10pm ET. You may need to work some holidays and shift your schedule as needed.

Role and Responsibilities:

• Identify popular segments that air on CBS News Stream; write SEO-friendly video headlines and pitch/write accompanying articles to promote the coverage

• Produce/write engaging content to publish across CBSNews.com and YouTube (Shorts, Stories, etc.)

• Craft and send breaking news and segmented push alerts to CBS News audience

• Collaborate with the push alert and YouTube teams on news of the day, flagging live streaming opportunities for YouTube and CBSNews.com

• Track and report trends to CBSNews.com staff, identifying SEO & other trending opportunities

• Help coordinate rollouts across departments for specials, documentaries and partner promotion, creating and executing a promotional plan (crafting push copy, writing promotional articles, writing video heds/deks and ensuring videos are posted as scheduled)

• Help maintain a content calendar to streamline coverage plans for tentpole events and breaking news

• Contribute to G&E reports that are distributed across various verticals and platforms, identifying traffic patterns and sharing suggestions on how to grow traffic

Basic Qualifications:

• You have 2+ years of experience in a digital breaking news environment and proven ability to react quickly as news develops

• You are a skilled writer who can produce quality, SEO-friendly copy on a deadline

• You're familiar with analytics platforms like Google Analytics, Omniture, Chartbeat and Parse.ly

• You are a collaborative teammate who loves to work across many teams

#LI-Hybrid

ADDITIONAL INFORMATION

Hiring Salary Range: $65,000.00 - 80,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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Paramount provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.